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Frequently Asked Questions about The Coach's Business AdvantageT

What exactly do I get with The Coach's Business AdvantageT?

Infinia's method focuses on owners' immediate and long-term needs. It includes:

  • A coaching manual with ten modules addressing the critical areas of business success
  • Handout materials for clients
  • Eight hours of intensive training on the materials and methods
  • Ongoing expert support and guidance

There are several books available on coaching small business owners. How is Infinia's method different?

The Infinia method is unique for several reasons:

  • It is comprehensive. The Infinia Success TargetT model covers all critical areas that small business owners need for success.
  • It is coach-friendly. You coach your clients as you already do, and Infinia's tools help you make a bigger difference for your clients. The method is designed for coaches to integrate seamlessly and successfully into their coaching sessions.
  • It is up-to-date. Infinia will continue to grow and develop every aspect and keep you current.
  • It works. From the very beginning, The Coach's Business AdvantageT was designed for coaches, and it has been tested with small business owners.

What training will I get from Infinia?

You get the equivalent of eight hours of intensive training, delivered on line or on a CD/DVD. You will receive the coaching materials and learn how to use them. When you finish the training, you'll be ready to effectively help business clients.

I've never owned a small business with employees. Can I use The Coach's Business AdvantageT?

Yes. Infinia's coaching materials and the accompanying training will give you the basic business information you need to work successfully with small business owners on their business needs.

How much coaching experience do I need to use The Coach's Business AdvantageT?

Ideally, you should have at least one of the following qualifications:

  • A certificate from a coach training program, or
  • More than one year of professional coaching experience, or
  • More than one year of business consulting experience

Even without these qualifications, you will get a strong foundation for working with business owners.

I'm not now coaching small business clients. Why should I start?

The bottom line is this: Coaching owners of small to mid-sized businesses gives you access to more clients.

Business coaching is a fast-growing industry. In 2002, only 4% of small businesses regularly used coaches. By 2005, that number had jumped to 20%, and by 2008 the predicted percentage is 50%.

Small businesses are the backbone of the economy:

  • 99% of all independent enterprises in the country employ fewer than 100 people
  • These small enterprises account for 52% of all U.S. workers
  • There are 28 million small business owners in the U.S.

There is great potential for better client engagements if you have owners of small to mid-sized businesses among your clients.

To use Infinia's small business coaching method successfully, how large or small should the business be? How long should it have been in business?

The ideal client for The Coach's Business AdvantageT is an owner or key manager of a small business that:

  • Has been in business for 2 or more years
  • Has 10 - 50 employees
  • Is financially healthy

The system can be used with businesses that are larger or newer, though some pieces will be less directly applicable or may need some customizing. We will help you make the system work with your clients.

What is the Infinia Success TargetT?

The Success TargetT is a graphic diagram of the eight aspects of business that every business owner needs to understand and develop for the business to be truly successful.

The Success TargetT is the heart of The Coach's Business AdvantageT, supporting the assessments, content and current and future success of your clients.

Do I have to use all ten modules with a client?

No, you don't. Choose the modules that most directly fit the current needs of your client and the business. Later, as you continue working together, other modules may be needed

Do I have to use them in order?

Infinia strongly recommends that you begin with the Introductory module for assessment purposes, but beyond that the modules can be used in any order to address the most pressing business needs your client wants to work on.

How long is the program for a business owner designed to take?

The program is designed to be conducted in ten 1-hour sessions, though one benefit of The Coach's Business AdvantageT is its built-in flexibility to accommodate coach and client needs and schedules.

How will Infinia help me as I work with business owners? What if my small business client comes up with a question that the materials don't directly address?

One benefit of The Coach's Business AdvantageT from Infinia is ongoing coach access to small business experts on staff. We're here to help!

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